Be the Influence
Launched in 2015, “Lets Be The Influence” was a community wide campaign to encourage parents to talk to their children about underage drinking.
Highlight of the campaign included online ads, billboards, screen ads in local theaters, radio and TV spots, and a town hall meeting.
- Banner
- Billboard – Staunton (Rt 250)
- Billboard – Waynesboro (Rt 340)
- High School Football Schedules (7 schools)
- Online Ads
- Eblast – Town Hall Meeting
- Social Media – Facebook Cover Photo
- Theater Ads
- Valpak
TV Ads
